Adrian Kitching is a highly motivated and energetic Managing Director with 30 years solid financial, marketing and sales experience in lighting and professional services markets. He has a wide understanding of Wholesale, OEM, Industrial B2B, retail and consumer channels. 

Plenty of valuable experience in European and global markets. A traditional manager who focuses on teamwork with a hands on approach and leads by example. He has experience in LEDs, luminaires, lamps, lighting and control gear and has long held senior relationships at all levels across the industry. He regularly makes presentations and sits on industry committees for strategy and technical issues. He has a good financial background and has used this to drive profits and increase margins whilst delivering strategic marketing objectives. He has experience of business turnaround and strategic realignment. He is fully e-literate, personable and trustworthy.

Key experience: 

• Full P&L responsibility – delivering margin and EBIT improvement strategies for success.

• Turnaround expert and identification of new markets.

• Over 50 sourcing trips to China, strong contacts and factory inspections.

• Sales success.  Personally won new OEM business of £14 million.

• Strong customer service and personable local account management.

• Strength in strategic planning and campaign execution, good knowledge of market intelligence.

• Technical strength within lighting, electrical products and controls, has in depth knowledge. Writes articles for industry magazines.

• Launching new products, from development through to integrated launch campaign. Understands technical matters, production processes, materials and design.

• Experience in Distribution, OEM, Retail, Mail order, TV shopping, Off the page and Specialist markets.

• Major contacts in the Electrical Industry including Electrical Wholesalers, Distributors, Buying groups, Independents.